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課程名稱 |
大眾傳播政治
Mass Communication and Politics |
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開課學期 |
102-1 |
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授課對象 |
社會科學院 政治學系 |
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授課教師 |
湯晏甄 |
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課號 |
PS4579 |
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課程識別碼 |
302 41600 |
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班次 |
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學分 |
2 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二5,6(12:20~14:10) |
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上課地點 |
社科7 |
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備註 |
總人數上限：65人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1021PS4579 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
本課程旨在介紹大眾傳播政治的主要概念與理論意涵，並結合實證分析來探討相關議題。這堂課強調資訊處理過程的政治心理學理論、媒體效果（預示效果、框架效果、學習效果），以及政治行為，用深入淺出的方式介紹政治傳播的主要理論與經驗研究，引領學生進入主要的論證與辯論。此外，將會安排一次媒體工作者分享政治傳播的實務經驗。本課程希望培養學生對大眾傳播政治的興趣，並且對民意、媒體，以及政治之間的互動能有更進一步的認識。 |
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課程目標 |
1.讓修課學生瞭解大眾傳播政治的基本概念、主要理論與實務。
2.培養學生分析政治現象的能力。
3.建立學生對媒體監督課題之重視。
4.促進學生對民主法治精神的落實以及對社會多元意見的尊重。
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課程要求 |
所有修課同學都需準時上課，手機調至靜音，並積極參與課堂的討論。本課程的授課方式，將由老師介紹每週主題的理論背景、基本議題、理論主張與爭議。同學們負責分組報告每週的指定閱讀，閱讀份量會依照修課人數有所調整，原則上一學期每組只會分配到一篇報告。每組報告同學可以事先在office hours與老師討論報告內容，以增進對文章重點的掌握。本學期要求同學實際參與一次政治傳播，參與的形式可以是針對一項政策提出看法，在網路上（個人部落格、批踢踢、facebook等等）po文，也可以選擇觀看競選廣告或是總統候選人的電視辯論會，並且寫下二頁內的心得。最後，同學們自行挑選本學期感興趣的主題，撰寫一份期末報告。同學也可以個人或組成小團體，根據課堂所學針對一項政策，拍攝政治傳播的影片並上傳網路，做為期末報告。
評分方式：
出席率與課堂發言討論 20%
分組課堂報告 20%
心得作業 20%
期末報告 40%
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Weekly Schedule
Week 1 (9/11): Course Introduction and Overview
Graber, D.A. and Smith, J. 2005. “Political Communication Faces the 21st Century.” Journal of Communication 55 (3): 479-507.
Section A: Political Psychology
Week 2 (9/18): Cognition and Affect
Mondak, Jeffery J. 1993. “Public Opinion and Heuristic Processing of Source
Cues.” Political Behavior 15:167-92.
Lavine, Howard. 2002. “On-Line Versus Memory-Based Process Models of Political Evaluation.” In Political Psychology. Kristen Renwick Monroe, ed. Mahwah, NJ: Erlbaum, 225-248.
Recommended:
*Mondak, Jeffery J. 1994. “Cognitive Heuristics, Heuristic Processing, and Efficiency in Political Decision-Making.” In Research in Micropolitics. Vol 4: New Directions in Political Psychology, ed. Michael X. Delli Carpini, L. Huddy, and Robert Y. Shapiro. Greenwich, CT: JAI, 117-142.
*Zaller, John R. 1992. The Nature and Origins of Mass Opinion. Cambridge: Cambridge University Press.
Week 3 (9/25): Motivated Information Processing and Cognitive Bias
Redlawsk, David P. 2002 “Hot Cognition or Cool Consideration? Testing the Effects of Motivated Reasoning on Political Decision Making.” Journal of Politics 64(4): 1021-1044.
Taber, Charles S. and Milton Lodge. 2006. “Motivated Skepticism in the Evaluation of Political Beliefs.” American Journal of Political Science 50(3): 755-769.
Recommended:
*Stanovich, Keith. E., and Rihard F. West. 2008. “On the Relative Independence of Thinking Biases and Cognitive Ability.” Journal of Personality and Social Psychology 94(4): 672-695.
Week 4 (10/02): Information Selection and Selective Exposure
Mutz, D.C., and Martin, P.S. 2001. “Facilitating Communication across Lines of Political Difference: The Role of Mass Media.” American Political Science Review 95(1): 97-114.
Graf, Joseph and Aday, Sean. 2008. “Selective Attention to Online Political Information.” Journal of Broadcasting & Electronic Media. 52 (1): 86-100.
Recommended:
*Stroud, Natalie Jomini. 2008. “Media Use and Political Predispositions: Revisiting the Concept of Selective Exposure.” Political Behavior 30(3): 341-366.
*Knobloch-Westerwick, Silvia, and Jingbo Meng. 2009. “Looking the Other Way: Selective Exposure to Attitude-Consistent and Counterattitudinal Political Information.” Communication Research 36(3): 426-448.
Section B: The Mass Media
Week 5 (10/09) : Media Bias
Gilens, Martin and Craig Hertzman. 2000. “Corporate Ownership and News Bias: Newspaper Coverage of the 1996 Telecommunications Act.” Journal of Politics 62(2): 369-386.
Groseclose, Tim and Jeffrey Milyo. 2005. “A Social Science Perspective on Media Bias.” Critical Review 17(3-4): 305-314.
Recommended:
*Althaus, Scott. 2003. “When News Norms Collide, Follow the Lead: New Evidence for Press Independence.” Political Communication 20(4): 381-414.
*Ho, Daniel E. and Kevin M. Quinn. 2008. “Measuring Explicit Political Positions of Media.” Quarterly Journal of Political Science 3(4): 353–377.
Week 6 (10/16): Priming Effects
Althaus, Scott L. and Young Mie Kim. 2006. “Priming Effects in Complex Information Environments: Reassessing the Impact of News Discourse on Presidential Approval.” Journal of Politics 68(4): 960-976.
Lenz, Gabriel S. 2009. “Learning and Opinion Change, Not Priming: Reconsidering the Priming Hypothesis.” American Journal of Political Science 53(4): 821-837.
Recommended:
*Gurevitch, Michael, Coleman, Stephen and Blumler, Jay G. 2009. “Political Communication: Old and New Media Relationships.” Annals of the American Academy of Political and Social Science (625): 164-181.
*Besley, John C. 2006. “The Role of Entertainment Television and Its Interactions with Individual Values in Explaining Political Participation.” Harvard International Journal of Press-politics 11(2):41-63.
Week 7 (10/23): Framing Effects
Nelson, Thomas E., Rosalee A. Clawson, and Zoe M. Oxley. 1997. “Media Framing of a Civil Liberties Conflict and Its Effect on Tolerance.” American Political Science Review 91(3): 567-583.
Chong, Dennis, and James N. Druckman. 2007. “A Theory of Framing and Opinion Formation in Competitive Elite Environments.” Journal of Communication 57(1): 99-118.
Recommended:
*Chong, Dennis and James Druckman. 2007. “Framing Public Opinion in Competitive Democracies.” American Political Science Review 101(4): 637-655.
*Lee, Nam-Jin, Douglas McLeod, and Dhavan V. Shah. 2008. “Framing Policy Debates: Issue Dualism, Journalistic Frames, and Opinions on Controversial Policy Issues.” Communication Research 35(5): 695-718.
Week 8 (10/30) : Information/Learning Effects
Prior, Markus. 2005. “News vs. Entertainment: How Increasing Media Choice Widens Gaps in Political Knowledge and Turnout.” American Journal of Political Science 49(3): 577-592.
Nyhan, Brendan and Jason Reifler. 2010. “When Corrections Fail: The Persistence of Political Misperceptions.” Political Behavior 32(2): 303-330.
Recommended:
*Jerit, Jennifer and Jason Barabas. 2009. “Estimating the Causal Effects of Media Coverage on Policy-Specific Knowledge.” American Journal of Political Science 53(1): 73-89.
*Kuklinski, James H., Paul J. Quirk, Jennifer Jerit, David Schwieder and Robert Rich. 2000. “Misinformation and the Currency of Democratic Citizenship.” Journal of Politics 62(3): 790-816.
Week 9 (11/06) : Med-term Exam
Week 10 (11/13) :The Mass Media and Political Campaigns
Bartels, Larry M. 1993. “Messages Received: The Political Impact of Media Exposure.” American Political Science Review 87(2): 267-285.
Nadeau, Richard, Neil Nevitte, Elisabeth Gidengil; and Andre Blais. 2008. “Election Campaigns as Information Campaigns: Who Learns What and Does it Matter?” Political Communication 25(3): 229-248.
Recommended:
*Dalton, Russell J., Paul A. Beck, and Robert Huckfeldt. 1998. “Partisan Cues and the Media: Information Flows in the 1992 Presidential Election.” American Political Science Review 92(1): 111-126.
*Martin, Paul S. 2008. “The Mass Media as Sentinel: Why Bad News about Issues is Good News for Participation.” Political Communication 25(2): 180-193.
Week 11 (11/20) : Campaign Effects: The Influence of Campaign Advertising
Shaw. Daron R.1999. “The Effect of TV Ads and Candidate Appearances on Statewide Presidential Votes, 1988-1996.” American Political Science Review 93(2): 345-362.
Martin P. Wattenberg and Craig Leonard Brians. 1999. “Negative Campaign Advertising: Demobilizer or Mobilizer?” American Political Science Review 93(4): 891-900.
Recommended:
*Lau, Richard R., Lee Sigelman, and Ivy Brown Rovner. 2007. “The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment.” Journal of Politics 69(4): 1176–1209.
*Freedman, Paul, Michael Franz, and Kenneth Goldstein. 2004. “Campaign Advertising and Democratic Citizenship.” American Journal of Political Science 48(4): 723-741.
Week 12 (11/27) : The Political Effects of Soft News and Entertainment Programs
Prior, Markus. 2003. “Any Good News in Soft News? The Impact of Soft News Preference on Political Knowledge.” Political Communication 20(2):149–171.
Baum, Matthew A. and Angela Jamison. 2006. “The Oprah Effect: How Soft News Helps Inattentive Citizens Vote Consistently.” Journal of Politics 68(4): 946-59.
Recommended:
*Baum, Matthew A. 2005. “Talking the Vote: What Happens When Presidential Politics Hits the Talk Show Circuit?” American Journal of Political Science 49(2): 213-234.
*Morris , Jonathan. 2009. “The Daily Show with Jon Stewart and Audience Attitude Change during the 2004 Party Conventions.” Political Behavior 31(1): 79-102.
Week 13 (12/04): The New Media
Baum, Matthew A. and Tim Groeling. 2008. “New Media and the Polarization of American Political Discourse” Political Communication 26(3): 317 – 332.
Boulianne, Shelley. 2009. “Does Internet Use Affect Engagement? A Meta-Analysis of Research.” Political Communication 26(2): 193-211.
Recommended:
*Best, Samuel J. and Brian S. Krueger. 2005. “Analyzing the Representativeness of Internet Political Participation.” Political Behavior 27(2): 183-216.
*Xenos, Michael and Patricia Moy. 2007. “Direct and Differential Effects of the Internet on Political and Civic Engagement.” Political Communication 57(4): 704-718.
Week 14 (12/11): ICT Effects Reconsidered
Miura, Asako and Yamashita, Kiyomi. 2007. “Psychological and Social Influences on Blog Writing: An Online Survey of Blog Authors in Japan.” Journal of Computer-Mediated Communication 12 (4): 1452-1471.
Johnson, Thomas J. and Kaye, Barbara K. 2009. “In Blog We Trust? Deciphering Credibility of Components of the Internet among Politically Interested Internet Users.” Computers in Human Behavior 25(1): 175-182.
Recommended:
* Valenzuela, Sebasti ’an , Namsu Park, and Kerk F. Kee. 2009. “Is There Social Capital in a Social Network Site? Facebook Use and College Students’ Life Satisfaction, Trust, and Participation.” Journal of Computer-mediated Communication 14 (4): 875-901.
*Hawn, Carleen. 2009. “Take Two Aspirin and Tweet Me in the Morning: How Twitter, Facebook, and Other Social Media Are Reshaping Health Care.” Health Affairs 28 (2): 361-368.
Section C: Specific Issues
Week 15 (12/18): Political Communication in China
Tang, Wenfang and Shanto Iyengar. 2011. “The Emerging Media System in China: Implications for Regime Change.” Political Communication 28(3): 263-267.
Lei, Ya-Wen. 2011. “The Political Consequences of the Rise of the Internet: Political Beliefs and Practices of Chinese Netizens.” Political Communication 28(3): 291-322.
Recommended:
*Mou Yi, David Atkin, and Hanlong Fu. 2011. “Predicting Political Discussion in a Censored Virtual Environment.” Political Communication 28(3): 341-356.
*Shen Fei, Wang Ning, Guo, Zhongshi, and Guo Liang. 2009. “Online Network Size, Efficacy, and Opinion Expression: Assessing the Impacts of Internet Use in China.” International Journal of Public Opinion Research 21(4): 451-476.
Week 16 (12/25): Political Communication and Protest
Oliver, Pamela, and Gregory M. Maney. 2000. “Political Processes and Local Newspaper Coverage of Protest Events: From Selection Bias to Triadic Interactions.” American Journal of Sociology 106(2): 463-505.
Van Aelsta P., and Stefaan Walgrave. 2002. “New Media, New Movements? The Role of the Internet in Shaping the Anti?Globalization’ Movement.” Information, Communication & Society 5(4): 465-493.
Recommended:
*Garrett R. Kelly. 2006. “Protest in an Information Society: a Review of Literature on Social Movements and New ICTs.” Information, Communication & Society 9(2): 202-224
*Diani Mario. 2000. “Social Movement Networks Virtual and Real.” Information, Communication & Society 3(3): 386-401.
Week 17 (1/01): Holiday
Week 18 (1/08): Final Exam
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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第1週 |
09/10 |
課程介紹與報告分配 |
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第2週 |
09/17 |
政治傳播的概念、研究方法、相關理論與研究重點 |
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第3週 |
09/24 |
議題設定 |
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第4週 |
10/01 |
第三人效應、沉默螺旋 |
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第5週 |
10/08 |
框架效果 |
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第6週 |
10/15 |
預示效果 |
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第7週 |
10/22 |
閱聽者對資訊的選擇及其心理機制 |
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第8週 |
10/29 |
媒體使用和候選人形象與評價 |
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第9週 |
11/05 |
媒體與政治信任 |
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第10週 |
11/12 |
媒體與選舉 |
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第11週 |
11/19 |
競選廣告 |
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第12週 |
11/26 |
新媒體與政治參與 |
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第13週 |
12/03 |
資訊與通訊科技影響(ICT)的省思 |
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第14週 |
12/10 |
政治傳播與抗爭行動 |
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第15週 |
12/17 |
課堂演講(一) |
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第16週 |
12/24 |
課堂演講(二) |
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第17週 |
12/31 |
政治溝通在中國 |
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第18週 |
01/07 |
期末考 |
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